mOOvement—a Dutch startup backed by ING and rooted in the Netherlands’ agricultural sector—set out to solve a critical issue in Australian farming: livestock safety. They developed a GPS tracking tag for cattle and needed an MVP to secure funding and validate the concept. I created the brand identity and, through interviews with Australian farmers, surfaced key pain points that shaped the UX and product direction. Working in a fast-paced startup environment with a pair programming approach, we launched the MVP—ultimately securing full funding for the team.